It’s Just Different by Ashley Roberts

At It’s Just Different, we believe that being unique is a strength, not a setback. Founded by Ashley Roberts, a former athlete who forged her own path through the challenges of injury and the competitive world of basketball, this brand stands as a testament to resilience, individuality, and style.

Ashley’s journey was anything but ordinary. After an injury in high school sidelined her early dreams, she worked her way through junior college, then Division I basketball, and battled through another injury in college. Yet, through it all, she found new ways to make an impact both on and off the court. This spirit of determination and embracing what makes you different is at the heart of It’s Just Different.

Our story began with the It’s Just Different podcast, where Ashley tackled the concerns of parents and players alike, offering insight and understanding into what makes each athlete’s journey unique. The feedback was clear: people didn’t just want advice—they wanted to represent the idea that it’s okay to be different, while looking good doing it. And so, It’s Just Different merch was born, bringing style to a message that resonates with athletes, creatives, and dreamers alike.

Our mission is to bring bold, high-quality gear to the community that reflects our core belief: It’s okay to be different. We aim to empower everyone who wears our merch to embrace their uniqueness, challenge the status quo, and stand out both on and off the court.

Our vision is to inspire a global community that celebrates individuality and resilience, using fashion as a tool for self-expression and empowerment.

At It’s Just Different, we don’t play by anyone else’s rules. We walk our own path, we define our own style, and we dare to be different—because that’s what greatness is made of. So, lace up, suit up, and embrace the challenge, because when you wear It’s Just Different, you’re stepping into something bigger. You’re joining a movement.

Mission: To empower individuals to embrace their differences and express themselves through high-quality, bold fashion that challenges norms and reflects their unique journeys.

Vision: To build a community where everyone feels confident in their individuality, using our brand as a platform to inspire resilience, authenticity, and style in every arena of life.

Remember, standing out is a strength—whether you're on the court, in the classroom, or blazing your own trail in life. At It’s Just Different, we don’t just talk about being different—we live it. And now, so can you.